When planning an event, the people it is aimed at are called stakeholders. Stakeholders help a company get a specific thing done. They could be interested in their objectives or the company’s bigger goals.
Several stakeholders should be considered when planning an event. It could be employees, clients, or business partners. If the event supports the company’s goals, it would be staff. For example, suppose there is an upcoming product launch, and not only clients but also internal teams need to participate in the launch activities. In that case, this is one of many examples of when staff should also be stakeholders in an event.
There are different ways of selecting stakeholders. Some of the most common ones are:
Typical stakeholders are:
Stakeholder relationship is a critical aspect to consider when planning an event. It’s essential to define if the stakeholder is internal or external and their role in the company because this can help understand how they act and what they expect from an event. For example, while planning a social gathering, it’s essential to know how close people at work are to each other. If they work in the same office, there is an excellent chance that attendees will feel comfortable talking with each other. If, however, people from different departments are gathered for a social event, for example, marketing and development department people, it’s essential to have activities where they can get to know each other personally.
To strategically plan an event, understand stakeholders’ values while planning an event.
Stages of event planning
Events planning is a big part of any business, large or small. There are several factors to consider when deciding on an event to ensure successful planning. There are several planning stages that you should ensure your event fulfills before you start the actual planning process.
Engage in research and be informed:
Before you start planning an event, do as much research as possible. Research is vital because it will help to prevent you from coming up with ideas for your event that will not even come to pass. You need to decide on the type of event you want, its theme, how many people it will cater to, and where it will take place. By doing this, you can determine a budget that will guide you on how much you can spend on the event.
Hold a brainstorming session:
When considering an appropriate theme for your event, have a brainstorming session with friends, family, and colleagues. This is an excellent way to come up with original ideas and concepts without having your creativity hindered by having too many people involved at once.
Split a budget:
After you have decided what kind of event you will have, split the budget into smaller portions so that each group can work on an aspect of the event. The budget is divided between those responsible for decorating the venue and those responsible for catering and possibly catering for the event itself. Each team should have its budget to make it easier for everyone planning your event to get everything done.